Hype house

The collective formed in December 2019 and includes around twenty rising or established Gen Z[better source needed] influencers from TikTok. Most of its funding came from Daisy Keech, Chase Hudson and Thomas Petrou.

The most notable TikTok personalities from the collective include Chase Hudson and former popular members include Charli D'Amelio, Dixie D'Amelio, and Addison Rae. During its peak in membership, it had twenty-one members until founding member, Daisy Keech, left in March 2020, citing internal disputes with other members as the reason for her departure. In May 2020, D'Amelios' representative confirmed the sisters also left the collective when "the Hype House started to become more of a business." Larray, who was already an established YouTuber and TikTok personality, joined in January 2020. Vinnie Hacker, an internet sensation, joined the house in January 2021, which was a surprise to a lot of the Hype House's fan base.

On July 21, 2020, Nikita Dragun held a surprise birthday party for Larray during the COVID-19 pandemic at the Hype House mansion. The party included internet celebrities such as James Charles, Post Malone, Kanye West, and others. At the time of the party, California's COVID-19 cases had just surpassed New York's cases. There was an estimated 67 people in attendance, many of whom were seen without face masks despite local health laws. Photos and videos of the event appeared on social media sites such as Instagram. These posts drew criticism from the public, including other influencers like Elijah Daniel and Tyler Oakley. Merritt, and some of the other attendees, later apologized. Residents of the Hype House later tested negative for COVID-19.

The Hype House is described as a collaborative house or a content house. Collaborative houses are a phenomenon in the social media world, allowing influencers and content creators to make videos together easily. The Hype House is comparable to "The Vlog Squad" and Team 10, similar collectives of YouTubers led by David Dobrik and Jake Paul respectively.

Members of the Hype House include Thomas Petrou, Mia Hayward, Alex Warren, Kouvr Annon, Jack Wright, Sienna Mae Gomez, Chase Hudson, Connor Yates, Vinnie Hacker and more.